Developing your Online Business | SEO and Internet Marketing Hub:
The important step in developing your business is to start building prospect
mailing lists, people who are already interested in your topic or subject
matter because they have visited your site, which you can convince to
subscribe to your mailing list.
Once you have done so, you are in a position to market to these people
using e-mail, sending them valuable free information and product
recommendations in every outgoing e-mail message that you deliver.
This part of your business needs automating from the beginning, for
two reasons.
First, building a mailing list is one of the most important things that any
online marketer can ever do. If you have separate mailing lists of
prospects and customers, you can guarantee that you will generate
sales almost every time you send out a new e-mail message to your list
members. Your mailing list is critical for the long-term success of your
business, and it has to be managed properly from the beginning.
Second, you cannot send just one or two e-mail messages to your list
members. You need to send two or three e-mail messages every week
to keep your business in front of them on a regular basis. Remembering
to do this and managing the flow of outgoing e-mail messages would
quickly become impossible if you were doing this manually, so you
should not even attempt to do so.
What you need is an autoresponder, which will deal with the mailing list
building aspect of your business automatically. While there are dozens
of autoresponder options in the market, professional online businesses
use either Aweber or GetResponse, because building a mailing list is not
something that you can risk using an inferior service for.
Because these two companies are widely known as being the best in the
business, using anyone else will mark you out as someone who is not
serious about their business, especially if you use a free service.
Yes, both companies will charge a monthly fee but you get what you
pay for. They are the best in the business, and you should look no
further than choosing one or the other to handle your autoresponder
requirements.
Using the autoresponder system, you need to create a mailing list
subscription form, which visitors to your site can complete to subscribe
to your list.
To encourage them to subscribe to your list, you have to offer them a
?bribe?, a free gift that can be a small report or a video or any ebook you may
find useful to your niche and subscribers. Once you build a list
you have a follower base to communicate, get feedback and sell products, services..
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